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NDA-Safe E-commerce Platform
Checkout Drop-off Reduced by 28%Product DesignerUX Researcher
Aspect: UX Strategy & Flows
Checkout flow and hypothesis testing validation
Identified three major checkout drop-off loops. Redesigned checkout into a single-pane accordion layout with smart browser autofill triggers.
Key Insights / Decisions
- •Goal: Bridge user drop-offs on guest checkout step.
- •Hypothesis: Separating shipping info from payment selection reduces cognitive load and increases completion rate.
- •User tests showed 9/10 users completed checkout 40 seconds faster.
Implementation Specs
- Scenarios: Guest checkout, Registered checkout, Express checkout integration.
- Analytics Triggers: Drop-off triggers on field validation errors.
- Miro Flow Diagrams: 12 key user journeys mapped.